Hyundai Motor Co., the nation’s largest carmaker, has decided to lower the price of its Tucson fuel cell sport utility vehicle to compete with rising Japanese rival Toyota Motor.
Korean carmaker under pressure from Japan’s low-cost Toyota Mirai
Hyundai’s Tucson FCV with a price tag equivalent to $139,000 (excluding subsidies) in Korea Toyota’s Mirai FCV with a price tag equivalent to $62,000 (excluding subsidies) in Japan